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Progress in Pounds

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The Killie Trust would once again like to thank everyone who has either donated or subscribed to the Trust In Killie initiative. In the spirit of transparency, we are keen to keep you all up to date on where we currently stand and what the projections are like for the future. We will try and keep it simple and to the point with a few facts and figures, if there is anything that you would like to know that we have not provided then please don’t hesitate to contact [email protected] and we will endeavour to get back to you as soon as possible.


UPDATE #1

Standard Members - 73   |   +Plus+ Members - 51   |   Premium Members - 3   |   Total - 127

Annual subscriptions currently running at £26,940

Total banked so far - £12,799.31

Taking all that into account we project that if we do nothing else it will take 3.36 years to reach the initial £100,000 target to get a director on the Club board. We stand to bring in £36,271 in the first year which is 36.3% of what we need. We would require an additional 279 subscriptions (based on the average commitment) to reach that target within one year. The subscription income more than doubled between the launch in April and May.

Keeping in mind that we have not had any fund raising events at all yet, and we have many of the potential Premium Members still to engage with (meetings arranged) it is quite difficult to gauge how we’ve done so far. What we will say is that we definitely need more Killie fans to join up and the best way to achieve that is via word of mouth...tell everyone you know that you have signed up and get them on board with us!

The Trust in Killie initiative is without a doubt the most important project undertaken by the Club and the fans since the ‘new’ stadium debentures. Long term it could be crucial to our Club’s survival and save us from having to rely on the generosity of random benefactors. We want to do more than just survive, we want to prosper, so if you have any brilliant ideas or want to host an event or do some other form of fundraising for TIK - just let us know and we’ll try and help out wherever we can.


UPDATE #2

Standard Members - 86   |   +Plus+ Members - 54   |   Premium Members - 4   |   Total - 144

Annual subscriptions currently running at £31,680

Total banked so far - £20,632.48

Taking all that into account we project that if we do nothing else it will take 2.51 years to reach the initial £100,000 target to get a director on the Club board. That’s over 10 months down since the first update! We stand to bring in £47,032 in the first year which is 47% of what we need. We would require an additional 234 subscriptions (based on the average commitment) to reach that target within one year.

Things, as expected, slowed down a little in month two of the initiative, but with the Pie Master event taking place and our efforts to get the word out there improving with an increased presence on Facebook, Twitter and YouTube...month three is looking promising already. A slow and steady build should do the trick for us as we add to the membership and get in contact with more Premium Members to boost the lump sum.

The one thing we will reiterate is that our greatest strength here are the people who understand what TIK is all about and have signed up already. You getting the word out there and explaining how it all works to your friends and colleagues is far more effective than anything we can put out on social media...although sharing and re-tweeting is obviously a great help as well. In terms of publicity Pie Master was a huge success, but it was only an example of what can be achieved and how fans can contribute in different ways. What can we do next? You tell us!


UPDATE #3

Standard Members - 114   |   +Plus+ Members - 57   |   Premium Members - 5   |   Total - 176

Annual subscriptions currently running at £37,140

Total banked so far - £29,091

Taking all that into account we project that if we do nothing else it will take 2.13 years to reach the initial £100,000 target to get a director on the Club board. That’s 0.38 months down since the second update. We stand to bring in £57,835 (up £10,803) by 8th August 2018 which is 58% of what we need. We would require an additional 198 subscriptions (based on the average commitment) to reach that target within one year, which is down 36 from last month.

Progress is slow but sure, we had a hiccup with people signing up to try and get League Cup tickets, and then cancelling, but overall we are still doing well and on the way to reach our first target. We engaged with fans via said ticket offer, we’ve had a Roadshow with the Club in Irvine and one in Mauchline, and we’ve had a few draws for rewards already, the most successful being for the Legends match at the Open Day. We’ve also had some good meeting with Premium Package members who have been helping us plan the way ahead...onwards and upwards.


UPDATE #4

Standard Members - 117   |   +Plus+ Members - 58   |   Premium Members - 6   |   Total - 181

Annual subscriptions currently running at £39,240

Total banked so far - £37,116

Taking all that into account we project that if we do nothing else it will take 1.94 years to reach the initial £100,000 target to get a director on the Club board. That’s 0.21 months down since the third update. We stand to bring in £64,256 (up £6,421) by 8th August 2018 which is just over 64% of what we need. We would require an additional 185 subscriptions (based on the average commitment) to reach that target within one year, which is down 13 from last month.

These projections are based on us not picking up any new TIK subscribers, which shouldn’t be the case, although as expected it is slowing down. We have only signed up a fraction of the number we hoped for going on what other club’s fans have contributed to their club, which is really disappointing and something we aim to address in the coming months. That said, we are amazingly on target to reach the half way mark of the first £100k total within five months of launch...which is down to the hard work of the Trust Board and the generosity of the fans who have contributed so far...give yourself a huge pat on the back!


UPDATE #5

Standard Members - 136   |   +Plus+ Members - 67   |   Premium Members - 6   |   Total - 209

Annual subscriptions currently running at £43,764

Total banked so far - £50,006

Taking all that into account we project that if we do nothing else it will take 1.56 years to reach the initial £100,000 target to get a director on the Club board. That’s 0.38 months down since the fourth update. We stand to bring in £75,142 by 8th August 2018 which is just over 75% of what we need. We would require an additional 111 subscriptions (based on the average commitment) to reach that target within the next 12 months.

So, in six months we are half way there to the first target of £100k! This, despite the relatively low uptake from fans, which has to be honest disappointing when you look at how other club’s fans have responded. This initiative is not just about getting a director on the board, this is also about establishing a sustainable revenue stream for the club where the fans are financially inputting into our own club and not having to rely on a generous benefactor...we are the ‘white knight’!

If you are reading this then chances are you are already a subscriber and we are preaching to the converted, but we can’t emphasise enough how much difference your influence can have on your friends and family and how much easier this would all be if we didn’t have to rely on the same people taking responsibility for their own future, instead of leaving it up to others. The current board are taking the club in the right direction and it is our turn to show our support and help fund the Steve Clarke revolution. The blue and white army is back, time to repay the board’s faith and show them we mean business.



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