The Killie Trust would once again like to thank everyone who has either donated or subscribed to the Trust In Killie initiative. In the spirit of transparency, we are keen to keep you all up to date on where we currently stand and what the projections are like for the future. We will try and keep it simple and to the point with a few facts and figures, if there is anything that you would like to know that we have not provided then please don’t hesitate to contact [email protected] and we will endeavour to get back to you as soon as possible.
Standard Members - 73 | +Plus+ Members - 51 | Premium Members - 3 | Total - 127
Annual subscriptions currently running at £26,940
Total banked so far - £12,799.31
Taking all that into account we project that if we do nothing else it will take 3.36 years to reach the initial £100,000 target to get a director on the Club board. We stand to bring in £36,271 in the first year which is 36.3% of what we need. We would require an additional 279 subscriptions (based on the average commitment) to reach that target within one year. The subscription income more than doubled between the launch in April and May.
Keeping in mind that we have not had any fund raising events at all yet, and we have many of the potential Premium Members still to engage with (meetings arranged) it is quite difficult to gauge how we’ve done so far. What we will say is that we definitely need more Killie fans to join up and the best way to achieve that is via word of mouth...tell everyone you know that you have signed up and get them on board with us!
The Trust in Killie initiative is without a doubt the most important project undertaken by the Club and the fans since the ‘new’ stadium debentures. Long term it could be crucial to our Club’s survival and save us from having to rely on the generosity of random benefactors. We want to do more than just survive, we want to prosper, so if you have any brilliant ideas or want to host an event or do some other form of fundraising for TIK - just let us know and we’ll try and help out wherever we can.
Standard Members - 86 | +Plus+ Members - 54 | Premium Members - 4 | Total - 144
Annual subscriptions currently running at £31,680
Total banked so far - £20,632.48
Taking all that into account we project that if we do nothing else it will take 2.51 years to reach the initial £100,000 target to get a director on the Club board. That’s over 10 months down since the first update! We stand to bring in £47,032 in the first year which is 47% of what we need. We would require an additional 234 subscriptions (based on the average commitment) to reach that target within one year.
Things, as expected, slowed down a little in month two of the initiative, but with the Pie Master event taking place and our efforts to get the word out there improving with an increased presence on Facebook, Twitter and YouTube...month three is looking promising already. A slow and steady build should do the trick for us as we add to the membership and get in contact with more Premium Members to boost the lump sum.
The one thing we will reiterate is that our greatest strength here are the people who understand what TIK is all about and have signed up already. You getting the word out there and explaining how it all works to your friends and colleagues is far more effective than anything we can put out on social media...although sharing and re-tweeting is obviously a great help as well. In terms of publicity Pie Master was a huge success, but it was only an example of what can be achieved and how fans can contribute in different ways. What can we do next? You tell us!