Cathy Jamieson (CJ) reminded attendees that the Killie Trust is a major shareholder in the Club and, in that context, she encouraged members to put questions to her generally. She confirmed that her update would be based on her report to the Football Club Annual General Meeting of February 2020.
A summary of Scottish Premiership average player salaries – as appeared in the media – was referred to, with Kilmarnock placed 6th.
Ticketing and attendance
Mobile ticket sales represent 1,900 per match on average. Over 30% of season tickets were bought online.
Average matchday attendances have increased over the past three consecutive seasons.
The kit deal with Nike finishes at the end of this season. The Hummel kit deal, starting in season 2020/21, is a new club record. Retail rights will no longer be with Just Sport and will be coming back to the Club.
Hospitality venues are now run by the Club, with profits coming directly to the Club. Money was spent in this area as an investment to improve facilities.
This has been significant this year, with some key areas being replacing the pitch, improving facilities, fixtures and fittings and additional staff.
In addition to the new primary partner, Brownings, more commercial partners will be announced soon, including a sponsor for the Youth Academy.
Moffat Stand redevelopment
Plans were shown of the proposed redevelopment, which Billy Bowie (BB) is leading on.
CJ said that she was aware that concerns had been raised about the future of the personalised bricks in the Moffat Stand wall. She confirmed that she had spoken with BB and that there would be a replica constructed in the new development if the existing wall had to move and those who paid for bricks will not lose out. The funding for the memorial garden comes from external funding secured by Ray Montgomerie and the player budget is not affected in any way.
CJ gave an overview of the 150th anniversary activities and made specific reference to:
- ‘Killie Forever’ exhibition being one of the most popular hosted by the Scottish Football Museum. It has now been extended to April.
- The 150th Anniversary book production. A huge amount of work has been put in by John Livingston and Richard Cairns, supported by Gregg McEwan.
Community and Engagement
Kilmarnock Community Sports Trust (KCST) and Crosshouse Children’s Fund are this year’s official charity partners. CJ advised that Christine Cuthbertson (CC) is the lead person dealing with charity and fundraising requests. If members are looking for donation for charity fundraiser, they can approach CC and they will get two complementary match tickets.
The Killie Cares Fund has replaced the Killie Lotto, and a new App is available to join online. After running costs and prizes, the profits will be shared between the Youth Academy, KCST and Kilmarnock Women’s Team.
Covid-19 was addressed. Karen Costello has contacted the SFA and SPFL seeking clarity on the possibility of ‘closed doors’ matches. CJ added that the SFA and SPFL are holding joint meetings on a daily basis but that no decision has yet been made. She had made enquires about the possibility of offering live broadcast of closed door matches via KillieTV would be in breach of broadcasting contract at present.
(During the course of the meeting CJ received and read out an email from SPFL / SFA joint group, confirming that matches would go ahead at the weekend.)